How to Boost Conversions for your Business
Ever seen people walking to stores doing their random window shopping and moving out without any purchase? But if the same store has something which is unique, attention-grabbing or simply has offers like this ‘Get 50% Off All Purchases during the Next 48 Hours.’, it magically boosts their sales dramatically-this is the key to boost conversions for your business.
Not clear yet? Let’s first know what a ‘conversion rate’ is.
According to Wordstream, the conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing: It means people want what you’re offering, and they’re easily able to get it!
Getting huge traffic to your website is always craved by businesses but all goes in vain if the traffic doesn’t coverts into customers. So, let’s uncover some conversion hacks for your business.
Test like there is no tomorrow with A/B testing –
A/B testing (also sometimes referred to as split testing) is the practice of showing two variants of the same web page to different segments of visitors at the same time and comparing which variant drives more conversions. Typically, the one that gives higher conversions is the winning variant, applying which can help you optimize your site for better results. It is basically like a cage match without all the violence. In the end, you’ll have a clear winner.
Use Heat Maps:
Heat maps let you get to know every detail about your users’ behaviour when navigating through your page. To increase your conversion rate, you need to know what works and what doesn’t with your audience. Your prospective customers have specific expectations, wants, needs, and pain points, so you must make them an offer they can’t — or at least won’t want to — refuse.
Write headlines that make an impact:
Headlines are typically the first thing that catches the attention of a visitor on landing your website. It is an amazing way to wrap the entire sales pitch into one bold sentence-arousing the interest of visitors while being informative and solving their problems. Yes, that’s how it should be constructed because it acts as the first step of the buyer’s journey and plays as the deciding factor whether your visitor wants to continue scrolling your website or simply swap it.
Develop quality content:
Creating high-quality content should be on the top of your list because it hooks viewers and Google at the same time. Producing quality content, which is unique, interesting and valuable at the same time has the potential to skyrocket your conversions highly.
Strategise your CTAs:
CTA is an important asset for a business or website. It can be a button, text or image which encourages visitors to click. It should be strong enough and action-oriented provoking visitors to click or take an action.
The gist of all is that conversion is pretty much the holy grail of digital marketing, the utmost goal that all businesses want to achieve. Dramantram is helping businesses in optimizing their conversion funnel through strong marketing strategies. If you are striving to increase conversions for your business, contact us at hello@dramantram.com
**Dramantram (Pronounced as Dra-Mann-Tram) is a video production, communication design, digital marketing, and concept photography company that takes a human-centred, design-based approach to innovate, create and communicate. Our flexible approach works in tandem with creativity and innovation.
